According to HubSpot, “A Facebook Page is a public presence similar to a personal profile, but allows fans to “like” the business, brand, celebrity, cause, or organization.” Fans receive a real-time content update from the pages they follow on Facebook.

In this article, we would talk about maximizing the use of Facebook for your business. Starting off with the steps on creating a Facebook Marketing Strategy.

Creating a Facebook Marketing Strategy

Identifying Your Audience

Once you have created your Facebook page, it’s time to publish something that would make your page worth the time for your consumers.

You first need to identify your audience. Knowing the buyer’s persona would get you an advantage on making your post. Buyer personas are fictional, generalized representations of your ideal customer that help you to better understand your (real) target audience.

You can use buyer personas tailor your content, product, or behavior to better relate to your target customer.

If you want a deeper understanding of your persona, Facebook offers a powerful, free analytics tool as a part of their advertisement platform called Audience Insights. Audience Insights allows you to obtain demographic and behavioral data about your audience and that of your competitors

When Is the Best Time to Post Your Content?

Another thing to consider is “when” to post your content. How often should you post to Facebook? And once you determine how often, at what times should you post?

Generally, it would depend where you are and what time zones are your target market. If you want to target international consumers, it would be best posting two contents in one schedule.

A good rule of thumb is weekday afternoons, typically between 1 p.m. and 4 p.m. If you’re posting on the weekends, shoot for between noon and 1 p.m.

Creating a Social Media Content Calendar

Knowing when to post and interacting with your followers with their queries and posting to other social media channels is already too much to begin with. The least you can do is putting a schedule on your day-to-day task to make it more less chaotic.

a social media content calendar is a spreadsheet where you write out posts in advance and slot them for specific times

Using Facebook Bots

A bot is a term used to describe a text-based program that can communicate with humans to automate specific tasks or seek information. And thanks to Facebook, this technology is being democratized for businesses of all sizes.

In 2016, Facebook announced the launch of its Messenger Platform, a service that enables any business to build a bot through Facebook Messenger. If you have a Facebook personal profile, you’ve probably used Messenger to chat with friends either on your desktop or mobile.

Since bots are a form of artificial intelligence, their natural language capabilities will undoubtedly get smarter over time. On a customer’s perspective, bots make customer support processes much smoother, removing the need to scroll through pages of product choices or talk on the phone with a customer service.