There are no two advertising platforms are alike. Deciding where to invest can depend on a lot of factors. One of the few factors are:
- Volume for ad serving
- Advertising Budget
- Creative Opportunities
PPC allows advertisers to gain massive reach to potential customers across different platforms. So which PPC ad platform is the best for your business?
In this article, we will talk about the three most used platforms for Pay-Per-Click Advertisements.
Starting off with the most used…
- Google Ads
Google ads is the most popular ad network due to its available reach of ads in volume of searches done in their website. Their search engines are being used billions of people per day.
Google states that “Google Ads display ads appear on over two million websites in over 650,000 apps, so your ad can show up wherever your audience is.” Their ad formats can either be in a form of Text, Image, Responsive, and Video.
Depending on your business, advertisers will find higher Cost-Per-Click on Google Ads on search keywords.
As one of the top social networks today, Facebook has over 2.6 billion users around the world. User targeting can be very grainy when it comes to demographics, interests, behaviors, and more but it has higher reach compared to other websites. Facebook supports retargeting through user’s activity.
Their ad formats can either be in a form of Video, Image, Slideshows, Canvas, In-stream videos, and etc.
- Youtube
YouTube has reached over 2 billion logged in users per month worldwide. So, it’s an excellent opportunity to reach your audiences through this platform.
Campaign creation and management are handles though Google Ads platform with a more in-depth information to the audience’s demographics and engagement through YouTube.
Their ad format can either be in a form of Skippable in-stream videos, non-skippable in-stream ds, Bumper ads, and Masthead ads.
