If you haven’t already come to the conclusion that video is the most popular type of web content, now is the time to do so.

The importance of video marketing trends in overall marketing strategies is growing. 86 percent of organizations said they were utilizing video as a marketing strategy in 2021. Furthermore, 93% of them consider it to be a crucial component of their overall strategy.

So here are video marketing trends to take you through 2022:

Live Video

Everyone from influencers marketing products to musicians performing virtual concerts to Broadway companies broadcasting full-length shows is using live video.

Live video should be at the top of any content marketer’s priority list when it comes to video marketing. Consumer demand for live video content isn’t going away; in fact, it’s increasing as life returns to normal.

What’s the takeaway? By embracing live video right now, brands can increase engagement and gain a competitive advantage. 

Smartphone Production

The days when video marketing necessitated expensive equipment and a large production budget are long gone. Even brands with the financial means to do so are using cellphones to generate more relatable, authentic content.

Social media influencers have overtaken even seasoned video marketing pros when it comes to perfecting the art of smartphone video content, in an interesting turn of events.

When it comes to smartphone video, it’s the amateurs who are doing it best right now. Perfectly edited TikToks, vlogs, sponsored advertising, you name it.

Brands are catching on, though, as they recognize that this type of real-life content resonates with customers more than salesy advertisements.

So, if you’ve been thinking about making more video content but have been putting it off because you don’t have the right equipment, this is your sign: all you need is a little inspiration and the gadget you’re holding.

Search-Optimized Videos

Search engine optimization is nothing new, but what about movies that are optimized for search?

So, how can videos help you improve your search engine rankings? Three aspects should be prioritized: relevancy, consistency, and backend optimization.

To begin, make sure that each of your films has a clear aim in mind. Make them entertaining to watch by addressing their questions, educating them on essential brand subjects, and generating video content that is relevant to them.

The next step is to maintain consistency. Consistency is crucial to improving your rankings, just as it is with traditional SEO material. Create video material on a regular basis and post it to your website to assist enhance traffic.

Finally, don’t overlook critical technical optimization procedures such as title tags, keywords in descriptions, selecting good thumbnail photos, and replying to comments in order to increase interaction.

Vlogs

We all know that one of the most successful methods to connect with customers, develop your brand’s personality, and engage your audience is through brand storytelling. Vlogs (also known as video blogs) are a terrific way to communicate those stories.

They cast the creator or brand as the protagonist, telling the story of themes, events, and experiences from their point of view and assisting consumers in better knowing who they are.

Vlogs are another strategy that influencers have mastered; you can find vlogs on almost any topic, including parenting, sports, pet care, and travel (you name it). In a world where even brilliant text-only storytelling aren’t enough to keep people coming back for more, they’ve upped the ante for traditional bloggers.

Vlogs are a terrific way to establish a human connection between your staff and your audience, show off your brand’s personality, and keep customers coming back for more.

Social Media Stories

Social media stories, like vlogs, reveal the personality of a brand and generate a more personal connection than other video material. However, not all social media tales are created equal.

They’re mostly intended to be more laid-back. If vlogs are an edited version of your brand’s overall story, social media tales are the daily outtakes that don’t make the cut (but that everyone still wants to see).

Social media tales also provide a plethora of opportunities for interaction with your audience. Use Instagram’s questions feature to engage your audience in a Q&A session. Create polls to solicit feedback on items and ideas.

AR/VR Videos

AR and VR material has been around for a while, but as technology improves and customers demand more interactive content, it’s finally making its way into mainstream video marketing. Brands must be prepared to include it into their video marketing plans in the future, as traditional video may not always enough.

As marketers across industries adopted AR and VR to develop virtual experiences, the epidemic has pushed the rise of AR and VR. Retailers offered virtual “try before you buy” experiences, healthcare professionals used AR and VR for self-guided diagnoses, and schools employed AR and VR-powered games and activities to keep students interested.

Our perception of what kinds of experiences can be virtual has shifted in the last year and a half, similar to our perception of live video, and customers are unlikely to want to forego the ease and accessibility that virtual options afford. While AR and VR will never completely replace the in-person experience, they are unquestionably here to stay as a crucial video marketing tool.

Silent Videos

Marketers are now making videos expressly for silent viewing. Isn’t that insane? Isn’t having vision and sound the whole point of a video? Not any longer.

On Facebook, a startling 85 percent of videos are watched without sound. In fact, when an ad plays a loud sound unexpectedly, 80 percent of consumers report having a negative reaction. People are watching movies on their cellphones in busy waiting rooms, on public transportation, in classrooms, and even (let’s be honest) at meetings.

This means you should optimize your content for silent watching if you want people to stay and watch it. The good news is that most of the time, adding closed captions is all it takes to keep people interested. Captioned adverts are seen for 12% longer on average than videos without subtitles. This is a simple repair!

User-Generated Content

Consumers place a higher value on user-generated content than branded content. In fact, 85% of respondents believe UGC is more trustworthy, and over 70% believe it is more genuine and appealing.

Rather than fighting the trend, you can work with happy consumers to turn them into brand ambassadors. Customers can create video content for their own social channels, which you can then reshare to increase its exposure.

Create engaging content to go along with your video strategy

Videos are one of the most critical components of a great marketing plan for 2022 and beyond — but they can’t do it all by themselves. To get results, brands require a well-thought-out marketing plan and attractive content.

Our team includes authors and marketing experts that can assist you in developing a strategy and delivering optimized, ready-to-publish content on a weekly basis.