Marketing Technology is a general term for tech used to assist marketing teams in their work. The technology is mostly used in the sphere of digital marketing. Marketing technology makes organizations more efficient and effective.
One of the few common marketing technologies that many are used to are social media, Advertising, Analytics, and Content Management. So, what are the benefits of using Marketing Technology? Why use it?
Benefits of Marketing Technology
marketing technology can provide actionable insight into the Return of Investment or ROI of your marketing efforts. Once you’ve identified ROI, you can scale up or down different initiatives to maximize cost per acquisition.
Additionally, marketing technology helps teams to be more effective in the acquisition and retention of customers. For example, by using LinkedIn ads to target a specific job title, you can tailor your marketing message to that specific persona, increasing your chances of engagement.
Main types of Marketing Technology
We can break it down to 5 parts, but we’ll be discussing the top 3 Marketing Technology are commonly used.
- Advertising
Advertising technology provides a way for you to access audiences that would otherwise be out of reach. This could be through Google search ads, remarketing ads through Facebook, or targeting a specific job title within LinkedIn.
- Social Media
There are several different ways that social media operations can be optimized using technology. For example, if you are responsible for multiple Twitter accounts, Tweet Deck condenses all your Twitter accounts into one easy-to-manage dashboard.
Or, if you find that searching for and resizing images for different social media accounts is time-consuming, Bynder derivatives resize your images automatically for each platform, making posting images across various social media a breeze.
- Analytics
Analytics should be the cornerstone of your marketing technology stack. Analytics can be a standalone product (e.g., Google Analytics or Amplitude Analytics) or a feature of a different tool (for example, Bynder offers content and ROI analytics within your DAM).
