Facebook has 1.56 billion active users daily, and average user spends one hour on Facebook per day. Considering the average person sleeps eight hours a day, that means about 7% of our waking hours is spent with our eyes glued to the social network.
Basically, Facebook is a gold mine where you can hit a big break when you’re digging the right hole. Now, the big question is, are you taking full advantage of this social media?
In this article, we’re going to talk about how to advertise in Facebook. How the world’s largest social network can do things many of us would never have dreamed of 10 years ago.
Before advertising, we need a Facebook Page. So, here’s a brief step on how to create a Facebook page
Setting up a Facebook Page
- Create a Facebook Page
- Add photos
- Add a short description
- Create a username for your Page
- Add your Page to Shortcuts
- Set up Page roles
- Customize your notifications
- Add a Page CTA
- Organize your Page tabs
- Verify your Page
To get an in-depth guide on how to set up Facebook page and what to put in your page, you can click Setting up your Facebook Page.
How to Advertise in Facebook
When you begin advertising in Facebook, there’s a lot ways you can do it but there are only two outcomes, either you’re doing it right or you’re doing it the wrong way. Don’t get me wrong, being wrong does not mean doing it incorrectly, but rather it’s not the right advertisement for your business.
with such a massive and diverse collection of users, Facebook offers a unique opportunity for marketers to drive awareness for their brands, an opportunity that could also drive more leads for your business than any other paid channel
Creating a Facebook Advertisement Campaign
In Facebook, all paid advertising can be broken down into three elements:
- Campaigns
Campaigns talks about all of your assets in your business
- Ad Sets
Ad sets are groups of ads that target specific audiences. If you’re targeting multiple audiences, you’ll need separate sets for each.
- Ads
Ads are the individual posts you put on your Facebook. It is also can be categorized as Paid Ads or Free Ads, the difference is when your consumers would see it and how big of an impact it would be.
When you create your first advertisement, Facebook offers two choices of editors: the Ad Manager and the Power Editor.
The Ad Manager is the most commonly used, while the Power Editor is created for a larger advertisers who need precise control over a variety of campaigns.
